CPF Showcases Food Innovations at THAIFEX – Anuga Asia 2026

Thai agro-industrial and food conglomerate Charoen Pokphand Foods (CPF) finalized an expansive series of international product rollouts at the THAIFEX – Anuga Asia 2026 forum, formalizing a full-scale corporate transition toward antibiotic-free preventive animal health and consumer wellness.

Operating under the theme “Food Innovation for Wellness,” CPF’s global retail showcase centered on scaling its premium, biosecure animal protein lines—specifically Benja Chicken and Cheeva Pork—to markets across Europe, North America, the Middle East, and Asia.

Preventive Health Architecture & Financial Data

The core of CPF’s livestock strategy shifts entirely away from traditional, sub-therapeutic or preventive antibiotic regimens, replacing them with a highly integrated internal immunity matrix:

• The Nutrition Vector: Animals are raised 100% antibiotic-free throughout their lifecycle, sustained by proprietary diets rich in flaxseed and micro-encapsulated active probiotics that reinforce intestinal mucosal barriers against enteric pathogens.

• The Nutrient Multiplier: This advanced preventive farming model delivers a clean-label protein profile that yields premium nutritional metrics, netting up to 2.5 times higher natural Omega-3 fatty acids compared to conventional production lines.

• “Space-Grade” Validation: CPF also highlighted its achievement in elevating its commercial Thai chicken processing lines to meet rigorous Space Food Safety Standards, verifying a zero-chemical, high-biosecurity baseline to international trading partners.

Strategic Global Footprint

“Today’s global consumers are looking for food that goes beyond safety and taste; they expect nutrition and responsible production,” stated Prasit Boondoungprasert, CEO of CPF.

To capture this shifting consumer base, CPF is leveraging its vertically integrated business model across 17 countries and 50 export markets. Rather than executing capital-intensive expansions into new processing sites, the multi-national is prioritizing efficiency-driven technology, integrating automation and AI across its existing facilities—currently running at 80% operational capacity—to stabilize global supply chains and protect livestock farmgate margins under a resilient, low-carbon framework.